World Cancer Research Fund

Are you making yourself
attractive to cancer?

Young people often dismiss cancer as something they don’t need to think about until they get older. Yet the foods you eat now can ‘invite’ cancer into your body later in life.

The images were shot by fashion photographer Rankin, and ran as a series of print ads and social media films. 

RESULTS

• 10,000 tests taken in just the first few days.

• WCRF’s message went from low awareness and low engagement to an increase of 850% in website page views and 339% increase in new users compared with the same period last year. 

• The campaign’s creative impact led to it being picked up by fashion and news titles worldwide.