British Red Cross

How can you compare the suffering of someone caught up in a conflict on the other side of the world to the suffering of someone trapped in their own house in the UK?

You can't.
An individual’s pain cannot be counted on a scale. There is no gauge to configure loneliness, nor barometer to forecast fear.

Every crisis is personal.

This campaign for the British Red Cross was created to highlight their work in response to large scale emergencies and everyday crises, both in the UK and abroad.