I’m a creative with a specialism in ‘social purpose’ advertising. I’m also in the somewhat unique position of having worked across the creative spectrum – as a copywriter and art-director, and as a writer-director on shoots for international aid organisations.

Over the last 15 years I’ve worked extensively with ad agencies and directly with clients, across both the commercial and not-for-profits sectors. In recent years much of my focus has been on charities and social causes – developing projects from concept to completion and creating campaigns that result in real and tangible change.

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Skills

• Conceptual thinking

• Building brand identity

• Creative strategy and proposition development

• Brand & fundraising copy

• Writing for warm and cold audiences

• DRTV – conceptualising, writing & directing

• Interviewing and developing case studies

• TV, Film & Digital

• Skilled in Adobe Premiere, Photoshop & InDesign

• Mentoring and nurturing talent