RSPB

Vote for Bob
A vote for Bob is a vote for nature.

Once you get past the bushy tail and funny feet, Bob served a very serious purpose.  

Britain’s nature is under threat but in the current political environment conservation is low on the political agenda. We needed an apolitical and engaging way to rally support from the public and politicians alike.

Bob became the spokesperson for the RSPB and a generation of people who value nature in Britain. The campaign ran in the build up to the General election using various media, PR, social media and guerrilla tactics to attract attention.  

RESULTS

The campaign captured the publics imagination and achieved the highest reach and impact of any RSPB political campaign with over 100K public votes and over 1,000 MPs declaring their support.